Come to the Hutt. You’ll see why locals love it!
In late 2018, Lower Hutt and Upper Hutt cities joined forces to promote their visitor attractions via a fully revamped website and printed Official Visitor Guide. We assisted the two councils in strategising and producing the guide.
Although we’re long-time locals, this was a great opportunity to take a step back from the obvious and drill down into what really makes the Hutt Valley so special. There was certainly no shortage of great places, experiences and businesses to bring to the fore.
The refreshed Hutt Valley visitor guide presents a greater depth and breadth of what the Hutt Valley offers, not only to visitors but also to its communities. In conceptualising the guide it became clear how much the locals value their outdoor recreation and wild places as well as their rich culture, heritage and diversity.
We look forward to seeing our work help visitors connect on a deeper level with the Hutt Valley’s Big Backyard.